Our Purpose

in Our Purpose

We are here to empower millions to take control of their health and manage their stress through plant-based smart-food.

myAir is a data-driven smart-food company, offering a personalized nutritional solution to deal with the number 1 silent killer in the world: chronic stress. 

In a world where we manage our diet and manage our sports - it is essential that we will start to manage our stress, and personal nutrition is part of the solution.

myAir leverages AI to personalize stress relief via plant-powered nutrition bars.

myAir uses machine learning technology to harness psychological deep profiling with physiological markers (smartwatches derived), based on behavioral signature, tailored to amend each user’s stress routine.  

The company developed a series of plant-based nutrition bars with a personalized edge. Each formulation contains a research-backed botanical blend designed to deliver a specific stress-release effect. The proprietary herbal extract blends are based on deep profiling machine learning technology and are tailored to the consumer’s unique stress profile and cognitive needs.

Stress is a global epidemic

Even before the COVID pandemic hit, the World Health Organization had declared stress a global epidemic. Stress is linked to the six leading causes of death in the world, and in the US alone is estimated to cost American businesses up to $300 billion each year. According to the American Institute of Stress, 83% of US workers suffer from work-related stress. Stress is a global crisis that relentlessly beckons a comprehensive call to action.

“As an executive manager and a mother, stress had become a massive burden in my life. I tried to manage my stress through meditation and mindfulness, but I failed to maintain stress management in my routine,” confesses Rachel Yarcony, Founder and Co-CEO of myAir. “Good nutrition is a key to managing stress naturally. This spurred me to seek a natural solution and develop a ‘food for mood’ solution that consumers can easily merge into their daily routine to help take control of their health and manage their personal stress levels.”

“Stress has many facets,” says Dovev Goldstein, myAir founder and Co-CEO. “In our preliminary study, based on AI, we discovered that different consumers generally have different stress symptoms that are more dominant than the others. For example, stress affects me mainly in the mornings, so my energy levels and focus are decreased. My partner feels the stress at night and occasionally has problems getting fulfilling sleep. Each of us needs a personalized solution. This is where myAir has redefined the paradigm.”

myAir stressless routine