Stress epidemic

in Stress is a global epidemic

Stress is a global epidemic

Even before the COVID pandemic hit, the World Health Organization (a.k.a. WHO) had declared stress a global epidemic. Stress is linked to the six leading causes of death in the world, and in the US alone is estimated to cost American businesses up to $300 billion each year. According to the American Institute of Stress, 83% of US workers suffer from work-related stress. Stress is a global crisis that relentlessly beckons a comprehensive call to action.

“As an executive manager and a mother, stress had become a massive burden in my life. I tried to manage my stress through meditation and mindfulness, but I failed to maintain stress management in my routine,” confesses Rachel Yarcony, Founder and CEO of myAir. “Good nutrition is a key to managing stress naturally. This spurred me to seek a natural solution and develop a ‘food for mood’ solution that consumers can easily merge into their daily routine to help take control of their health and manage their personal stress levels.”

“Stress has many facets,” says Dovev Goldstein, myAir co-founder. “In our preliminary study, based on AI, we discovered that different consumers generally have different stress symptoms that are more dominant than the others. For example, stress affects me mainly in the mornings, so my energy levels and focus are decreased. My partner feels the stress at night and occasionally has problems getting fulfilling sleep. Each of us needs a personalized solution. This is where myAir has redefined the paradigm.”