Who we are

in Who we are

myAir smart food was created by two founders: Rachel Yarcony, a former C-Level executive at Teva Pharmaceuticals and Nestlé, with a track record in CPG brands, who founded myAir in 2019 together with Dovev Goldstein, a personalization technology and media expert and seasoned entrepreneur who led corporate media companies as well as co-founded marketing technology companies who reached IPO and Acquisition. 

They gathered world-leading researchers including Prof. Daniela Kaufer (Acting Associate Dean and Professor, UC Berkley), Dr. Gil Lewitus (McGill University Health Centre and the Technion), MD. Eddie Garber (Tel Aviv University and Universiteit Leiden), Dr. Maya Kochman (Tel Aviv University and Universiteit Leiden) and a top-notch technology team.

Together, with the team of clinical herbalists, physicians, nutrition experts, experienced scientists from Berkeley University, McGill University, Tel Aviv University and Leiden science University, they are introducing to market the first personalized nutrition solution for stress management, creating a long-term health regime based on ongoing monitoring and rooted in data. 

  • We believe in the power of super plants.

Plants and adaptogens (botanical extracts) are nature’s first technology. Using proper formulations creates the proper impact on our body and helps it balance itself. Super-Plants and adaptogens have helped treat ailments and improved the vitality of countless generations around the globe for centuries. 

We believe quality matters.

We only use highly-studied, effective, clean ingredients, so you’ll never have to wonder or worry about what you’re putting into your body. 

  • We believe in Bullet proof trust.

We are determined to earn our customer’s trust. From quality assurance to data protection, full compliance and more, we are committed to do all that it takes to be reliable, transparent, and trustworthy.

  • We believe in Empowerment.

Stress management is about power, not weakness. We empower people who understand that stress should be managed as a part of a healthy lifestyle. We attract people who feel that a daily dietary routine can help manage their stressors.

  • We believe that one size does NOT fit all.

Stress is different for different people, and so should be stress management solutions. We constantly work on understanding our clients and monitor their stress levels over time in order to match them with an ideal stress management routine tailored to their needs.

We believe that if you can't measure it, you can't manage it.

We believe that in order for people to manage stress they need to have stress measurement tools. That’s why monitoring and measuring stress levels over time is an inherent part of our value proposition!